Ready to invest in Digital Advertising, but not sure where to begin? In this 3 part series for Ecommerce Businesses, Laura Rowe, our Director of Digital Advertising, breaks down 3 key channels you should focus on – Paid Search, Paid Shopping, and Paid Social.
In Part 2, we shift our focus to shopping campaigns, the fastest revenue growing ad unit on Google. Building on the set-up and concepts from part 1, we’ll walk through creating and optimizing this particular campaign type, including how to set-up your Google Merchant Center.
Laura is a Director of Digital Advertising at Wheelhouse DMG based out of Richmond, Virginia. As a leader in our Digital Advertising practice, she works with clients and other team members to map the best online paid advertising strategy, whether utilizing paid search, paid social, or display. Her energies focus on helping clients leverage the channels that will work best for them and their ultimate business goals.